Introduction
Today for the first time more and more people realize that our day-to-day actions affect the surrounding world. This awareness has caused the increase in awareness of the sustainability concept making industries and businesses to eye on their working strategies and ways of working with the natural environment. In the technology industry, one company has taken the lead in embracing sustainable practices and environmental responsibility: Apple.
Although the industry of telecommunication has been expanding over years, companies such as Apple which is a first glass in the technology industry continues to lead. However, with change in activity, there is a new focus on sustainability since the company has realized its responsibility towards the environment. The company’s attempts in creating environmentally conscious iPhone designs and جهودَت_lе_cо_m_pа_n_y_rерlасsirtingズژЇ to the depletion of natural resource show in the same direction.
The Emergence of ‘Green’ iPhones
This paper provides a background of how Apple has gradually integrated sustainable solutions in the products especially in iPhones. In recent years, the company has invested in developing iPhones that are energy efficient and at the same time, powerful. This commitment of sustainability has not only helped in cutting the carbon footprint of its products but also goes a long way in enjoying the conscience of its green consumers.
Apple has taken one of the most important actions toward a more sustainable iPhone design in the release of the iPhone 12 series in 2020. These phones included a fresh Ceramic Shield front cover that saves the natural environment, consisting of glass combined with ceramics particles. The Ceramic Shield provides better protection and sustainability because fewer cases or screen guards are needed further preventing the proliferation of e-waste materials.
Furthermore, the iPhone 12 series marks the use of recycled materials through 100% recycled rare earth elements in every magnet, including the Taptic Engine, magnetic chargers, MagSafe accessories. Since then Apple has remained keen on incorporating even more recycled material in its products. In 2021, the company announced that it had achieved a significant milestone: All the gold used in iPhone 13 series is recycled to show the company’s commitment to sustainability.
Can Manufacturing Processes Turn Green?
The next element of sustainable development, which Apple works on, is connected with manufacturing. A company has been able to implement efficient ways of practicing green supply chain through minimizing on wastage and energy use.
Apple is one of the corporate giants that has successfully managed to embrace several sustainability programs, and this paper shall shed light on one of them, that is, Closed-Loop Supply Chain. This in a way involves repurposing of materials from the old devices and then forming new products from the materials deduced. Last year, Apple launched the first-oever recycling plant in Austin , Texas through which the company recycles its old iPhones and other gadgets using robots and artificial intelligence. The content obtained from these devices is reused in other products, leaving little or no need for new content, and thus represents waste reduction.
As to further minimize its impact in the environment, Apple has also established strict targets regarding its manufacturing companies. The company in the year 2018 was to transition to 100% renewable power across its supply chain by 2030 for it operation. This goal holds true for control of Apple’s own plants and factories as well as those of the supplier companies. Even for its own direct operations Apple has achieved this for 2021 and is making progress in its supply chain.
Moreover, there has been increased effort by the company in the production of various strategies of sustainable management of waste and emissions. Such as the use of biodegradable materials, avoiding the cramming of toxic chemicals, embracing energy saving technologies in production. Inspiring others in the information technology sphere, Apple has recognized these challenges, and has begun working on reducing a company’s impact on the external environment.
A Greener App Store: Supporting Eco-Friendly Apps
Nonetheless,gray derivation analysis shows that, apart from engaging in effective product design and relevant production, Apple has also leveraged its platform to nurture sustainability initiatives. The App Store which provides millions of applications presently features many environmentally friendly applications to help people minimize their carbon footprint. These apps have been acknowledged by Apple as vital, and the company has wanted to encourage and enrich them.
Apple’s platform has allowed developers to design a range of applications that facilitate users to act more sustainably from choosing a diet that will not waste food to using energy-efficient gadgets. In turn, these applications contribute to increasing people’s concern about the environment and upcoming activities.
Furthermore, Apple company guidance on the App Store directs developers towards making applications that are environment friendly. This approach is not only beneficial in supporting the development of sustainable apps but will also support the innovation of apps by the application development fraternity.
Conclusion
Promoting and using environment friendly iPhones and being environmentally responsible is a good reference as to how and when businesses can do their part in being environmentally responsible. In addition to integrating sustainability into its product designs, supply chain, and supporting environmentally friendly App Store applications, Apple is leading by example the other tech companies.
Now that consumers are increasingly aware of the environment and its impacts, then those companies, such as Apple, which adapt sustainable business models will benefit from their market. Apple has not only produced what the market needs, but also raised the bar by producing iPhones that are not only powerful but eco friendly.
Technology is going green, and the world’s giants of innovation, including Apple, have embraced the shift towards a sustainable future. As Apple launches environment friendly phones and practices environment friendly technologies, the company’s newest offer is to convey that technology and environment do not have to be enemies and can actually work together to find solutions for the mankind to live a sustainable life and live environment for the generations to come.
